Google is the most widely used search engine in the world. When your clients look for a business like yours, it’s Google they use. In 2015, it is essential that your business be visible on Google especially given that it is free.
Many believe that only a business with this own website is visible on Google. False! It is possible for a business without a website, to be visible on Google. All you need to do is to fill the various forms to register your business with Google.
A business listing or company profile is how Google learns of the location of your business, of the services you provide, of opening and closing times as well as any other information you think is relevant.
Once registered, your business will be shown in Google Maps (see example) and will benefit from excellent visibility to potential clients who look for a business like yours.
When Google user searches are made from mobile devices (smartphone or tablet), Google often shows, on the first page of search results, businesses that are close by.
However to be shown on that short list your business must be known to Google. For that to be the case you must have previously completed the business registration form provided by Google.
Here is an example of search results with the key words “resto Montreal”.
Boring Google+ page
Example of a good Google+ page